High Class Beer And Low Class Fashion - 1297 Words

High Class Beer Sold In Low Class Fashion An advertisement can be a lot like a persuasive essay. A promoter wants their audience to buy their product much like a essay writer wants their audience to buy into their thesis. Just like an essay an advertisement has a criteria in which it must fulfill in order to achieve its goal. Certain things the creators do will either help entice the audience , or will deter the audience from ever looking at the ad again. The general public will see thousands of ads in a single day, but only a handful of them will ever standout and be memorable. When creating an ad for a magazine; some of the simplest mistakes can turn a great promotion into just another page. For an ad to be successful it must be both†¦show more content†¦In the second layer, or the foreground of the ad there is a colored picture of Miller High Life. The picture of the product is on the right, and takes up the entire fourth quarter of the page. This image is what s cutting off the second woman in the photograph. Next there is very large text in the lower center of the page. The slogan is in entirely in capital letters, and is in bold and block-like font. In the lower-left corner of the ad there is an average sized, red and white Miller logo. To the right of the logo is another slogan, that is in cursive and regular sized font. Below that is another slogan in small font. This ad s visual design doesn’t work because there is too much for the reader to focus on in this ad. The creators hoped to use the contrast of the color product in the foreground of the black and white photograph to bring focus to the product. However, the exact opposite is what ensues. The black and white photo along with the large bold text in the lower center actually draws the audiences attention away from the product. The reader could look at this ad and not even notice the colored-in Miller High Life bottle. The colored product is also too large, and it ruins any symm etrical balance. Furthermore it is covering the second woman, and bringing her out of focus. This gives the reader the impression that she is not important. The audience will suffer the most from